Internet Marketing - How to get started. WSI can help.

If you're not sure about how your business can succeed on the Internet - make sure you get WSI's FREE Internet Business Analysis Report before you go any further!

Call us now on 01548 531899 or use our contact forms and book your FREE IBA.

We understand that as a business owner, you have probably tried all manner of methods to generate more customer leads and sales. Traditional marketing methods are becoming less effective, almost by the day, as more and more consumers and businesses look to the Internet to provide them with the solutions to their product and service needs. To get the most from an Internet Marketing System, it help to understand how Internet Marketing works and how to get started.

This may leave you wondering if there is any realistic Return On Investment when using traditional media and if there was how would you measure it?

Internet Marketing offers a new way to attract new customers, grow your business and be able to measure your (ROI). The WSI Internet Marketing System Lifecycle is a unique six-phased approach to Internet marketing that is proven to generate results. Each phase of the cycle builds upon the previous phase, creating a complete marketing plan for your business that is targeted and measurable. This means increasing your business’ visibility on the Internet and driving more customers through your “e-doors” to increase sales and ultimately, profitability.

Phase 1: Discovery – Defining Your e-Business Profile
The Discovery phase is all about making sure we understand your business before putting a new campaign into motion. During this initial review we use a series of proprietary tools and processes such as our WSI WebScan™ to analyse your business and develop its distinctive e-Business Profile. This will uncover how well your current website delivers (if you already have a website), how to improve its performance, and how Internet marketing can be used to enhance (or replace!) your traditional advertising efforts.

Phase 2: IBA – Looking at your market place.
Once an e-Business Profile for your business has been created, we will have all the background information required to develop your Internet Marketing System strategy. This includes determining how best to implement these new systems to match your budget. At this stage we also research your target market; that is who your customers are, what specific products or services they are searching for; and what your competitors are actively promoting. This will give a clear picture of your overall market place and the opportunities and challenges faced. All of these details are compiled into a customised report, giving you a high-level look at the proposed marketing strategy for your business.

Phase 3: Website Design & Build – Converting Visitors into Customers
The Campaign Build phase is where we combine the technologies and techniques needed to deliver the best results for your campaign. Your website is then designed and built with one main purpose in mind - to convert visitors into customers!  During this phase we also define timing (when the campaign begins and ends) and outline all of the action steps so you are aware of how everything will play out.

Phase 4: Implemention – Just the start of your Marketing success.
In the Implementation phase, your new Internet Marketing System is deployed online for the first time and your campaign goes “live”. This is where many Internet solution companies feel their work is done, but we know that this is just the start when it comes to delivering a real return on your investment.

Here is something all the big advertising agencies know...

One of the most important steps in any marketing campaign is TESTING.

Marketers who do not test before fully deploying a campaign are taking a gamble (remember what we said about wasted advertising pounds). We do not gamble with our clients’ budgets, which is why Test and Learn is an integral component of every campaign we manage. This allows us to see what works best and to fine tune the strategy before rolling out your campaign in full.

Phase 5: Measure – Checking Results against Objectives.
Far too often business owners spend money on advertising with no way of measuring how effective that advertising is.

We design Web Analytics into our websites from the outset using the latest  tools to monitor your campaign and track where your best leads are coming from, which pages of your website are the most popular and other important customer data. These reports will be shared with you so that you understand how your campaign is performing and what can be done for even better results. Build on your success and minimise failure.

Phase 6: Management
Once you are up and running it's important to manage and maintain the campaigns: what are the effective keywords?, what keywords are cost effectively delivering leads?, removing ones that aren't; what are my SEO rankings; what are my competitors doing?

What is the Return On Investment of my Campaigns?

All of these questions can be answered as part of our ongoing management programmes.

If you are ready to try an approach that's proven to get results and are ready to get started with your Internet Marketing System- contact us today for your FREE Internet Business Analysis. Call us NOW on 01548 531899 or use our contact forms and we'll get straight back to you.