Managed Pay Per Click (UK) Advertising.

• Quick to Implement (normally within 24 hours).
• Guaranteed Placings in Search Listings.
• Highly qualified search traffic can be driven to specific Website "Landing Pages".
• Daily advertising spend is under your direct control.
• Geographic targeting of ads by Country, City, Map Location.
• Time of Day control.
• Turn on, Turn off.

All of these combine to provide a powerful tool to promote your businesses products and services.

"The spend on online advertising overtook the spend on print advertising for the first time in Q4 2006 - a total of £2.016 BILLION, a 41% increase"

It does however come with a "wealth" warning.

If implemented without the necessary research, planning and monitoring, costs can very quickly mount up without the desired Return On Investment being achieved.

Tips for a successful Pay Per Click campaign:

1. Select you Keywords carefully and try to "think like your customers" when selecting terms to search for your products or services.
2. Look for associated words or phases.
3. Target your Ads towards specific landing pages that directly relate to your Ads and Keywords.
4. Structure your ads for maximum effect, include keywords, features and benefits that relate directly to your audience.
5. Don't always go for that Top Slot listing - it attracts "happy clickers", costs the most per click and drives less "serious" visitors to your site. A serious searcher will take the time to read down the ad list, so aim for slots 2-4.
6. Make sure you monitor and track the successes (and failings) of your campaigns and watch out for Whats Working and Whats Not. Build on success.
7. Last, but definitely not least, choose an experienced Internet Marketing partner to help you get the most from your Marketing Budget.

WSI has been in business longer than E-Bay and we have experienced the growth of Internet Marketing first hand, especially Pay Per Click and Search Engine Optimisation.