Here's an example of how other companies have got it WRONG.
Lets take one of the many budget airlines and how they perceive themselves. More importantly, how do their potential customers perceive them.
Many budget airlines consider themselves as: "Low Fare Airlines"
Unfortunately for them, their potential customers perceive them as providers of "Cheap Flights" and their unbeatable fares to exotic places are never found! If your website talks about your business the way you see it, instead of what your customers are looking for, you will fail on the Internet. Also, those potential customers who should have found you, will find your competitors. |