Here's an example of how other businesses have got it WRONG.
Lets take one of the many cut price airlines and how they perceive themselves. More importantly, how do their potential customers perceive them.
Many of these airlines consider themselves as: "Low Fare Airlines"
Unfortunately for them, their potential customers perceive them as providers of "Cheap Flights" and their unbeatable fares to exotic places are never found by these Internet Searchers! If your website talks about your business the way you see it, instead of what your customers are actually looking for, you are highly unlikely to be found by Internet Searchers. Also, those potential customers who should have found you, will find your competitors. |