| Understanding: |
Of your Business, Products, Services and Market Place.
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| Research: |
Of what your customers are actually looking for, not what you think they are looking for.
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| Knowledge: |
Of what your competitors are doing on the Internet and taking advantage of that knowledge.
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| Design: |
The measure of any website design is how effective it is for the purpose in hand. In the case of a business website it's to generate more leads and sales by converting visitors to the website into customers.
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| Monitoring: |
The performance of your Internet Marketing Campaigns, to determine what's working and what's not. Understanding how visitors to your website are behaving, how they found you, how long they stayed for, where they entered and where they left.
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| Action: |
Taking action, on an informed basis, to build on success and reduce failure.
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